Content Marketing Services
Content is at the heart of any inbound marketing strategy.
Our Content Marketing Services Include:
- Blogging and Blog Promotion
- SEO Content Writing
- Case Studies
- Press Release Writing and Distribution
Our Content Marketing Process
Every piece of content marketing begins with initial research and a content audit to determine where there may be content needs. We evaulate your current content and perform keyword research to determine where your business currently ranks and identify keyword opportunities that you should be targeting. We will also research your competitor’s content to analyze what they have been successful with and how they rank for the same keywords.
Content Marketing Strategy
After the initial research, we’ll define the objectives of your content marketing campaign and deliver a plan for success. Through buyer persona research, we’ll create pieces of content that connect with your target audience. The content marketing strategy is designed to move your audience through the sales funnel and build trust with them over time by delivering educational and valuable content.
Each piece of content we create is well-researched and thought out. We will create a creative brief that details the content strategy in detail. We’ll include who is being targeted, where they are in the buyer’s journey, the tone and length of the piece. We don’t start working on the content brief until we’ve reviewed it with you and received your sign off. From there, our writing team creates the content according to the brief. When the first draft of the content is complete, we send it through a strict review process including proof-reading, fact-checking and make sure that it is SEO-optimized.
Publishing & Promotion
Our process isn’t done once you’ve approved the content. No matter whether it’s a blog post or longer form eBook, we’ll publish each piece and create a promotion plan that may includes both organic and paid options including: search, social media, PPC, display ads/remarketing, Call-to-Actions on your website and paid social. Longer form content will be delivered as high-quality print ready PDFs and gated behind a landing page and form to maximize your lead and list-building potential.
A great piece of content can have a very long lifespan and bring your company leads for years to come. We’re constantly working to adapt a content marketing strategy to maximize its effectiveness. After your content piece is published we will monitor it to determine what works, what doesn’t and what we should do to deliver better results. This information will be included in your monthly report from us and include what our suggested next steps are.